Wow. Starbucks handled this quickly, and the only way it could have.
Their media response in terms of timing, tone and action is flawless. There is no other way they could have or should have handled this. Companies, take heed. This is how you take on a potential branding crisis.
Our Dedication to Embrace Diversity
At Starbucks, we pride ourselves on being a great place to work. We are deeply dedicated to our core values – to embrace diversity and treat each other with respect and dignity. We’re committed to providing an inclusive, supportive and safe work environment for everyone. Moreover, we look for ways in which we can honor and celebrate the diversity of our partners as they, too, represent the communities that are home to our stores.
We are disheartened by the allegations reported in an East Coast Starbucks store and are taking immediate measures to investigate and take any steps necessary to make this right. The actions reported do not correspond with our values, who we are as a company or the beliefs we try to instill in our partners.
Starbucks has supported the LGBT community for many years, and we have zero tolerance for discrimination of any kind. We have one of the largest Employer Resource Groups for LGBT employees in the United States helping to raise awareness about issues in the communities in which we live and work. Our benefits program has always offered domestic partner benefits in the United States and Canada, and Starbucks partners actively participate and organize local LGBT events in their communities. We’re also very proud of the 100% score we received on the Corporate Equality Index from the Human Rights Campaign. We will continue to work very closely with this organization and others on topics relevant to the community.
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